The Campaign: Try Everything, SoBe gives consumers the option to complete tasks online which feature key ingredients for each of their drinks. The main draw for the entire campaign is Kate Upton (Sports Illustrated Swimsuit Rookie of the Year), SoBe asks you to keep your eyes on the horizon. Target Audience: Men (mostly the 15-30) but I can guarantee that women will love this too.  Tasks: Interactive and funny, I love tickling the Kiwi’s and chasing the Fuji Fruit. Results: Time will tell.

SoBe’s New Interactive Campaign (Men: You’re in for a treat)

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