The Future of Retail Innovation: Pop-Up Store & Art Gallery
TNW: “A Startup Store Launches In Beta: Retail May Never Be The Same” by Courtney Boyd Myers.
Who: Rachel Shechtman (Retail Consultant) whose clients include: Gilt Groupe, Toms Shoes, Bliss Spa, AOL.
What: Launching a new startup (no name yet) which will have a monthly exhibition, the concept of the store will combine Pop-Up & Art Gallery. The first exhibition will feature 6 NYC start-ups that sell to online consumers:
- Bauble Bar
When: Official launch will be Feb 1 201. The store will open up as a “love” story.
Where: 10th Avenue & 19th Street NYC (Not Surprised, 5 more stories to come!)
Promotions: Daily parties (free champagne- Oh hell yes!) and trunk shows.
The Role of Social Media: Check in with Foursqaure & get a mystery gift. Its time to really reward your consumers for making an effort.
Future of Retail: (According to Rachel Shechtman)
- Consumption with a high emphasis on content & community
- Untapped platform for advertisers (sponsorship) with the opportunity for great exposure.
Watch that space!