Emerging Tech, Brands & Consumers: 12 Consumer Trends for 2012 (Part 2)




Baby Boomers Driving the Social World

“The graying of social networking sites continues, but the oldest users are still far less likely to be making regular use of these tools,” said Mary Madden, Senior Research Specialist and co-author of the report. “While seniors are testing the waters, many Baby Boomers are beginning to make a trip to the social media pool part of their daily routine.

Full Story: Sysomos

Baby Boomers & Social Media: getting more comfortable with tools that were once so daunting. #demographics #SocialMedia #socialnetworks